...What happens when we apply the same thinking to sex? Imagine being told that a “normal” sexual experience should last X minutes, that you should perform in a certain way, that your partner should climax at a particular point, and that if you don't meet those expectations something is wrong with you. Suddenly, sex isn't just sex anymore. It's a performance review.

A man may begin with a common, treatable condition. Public stigma leads him to believe he should be ashamed. He conceals the problem, convinced that no one else experiences it. He begins to expect judgement from others, even when none is expressed. Over time, those perceived attitudes become internalised, and his self-worth becomes tied to the condition. At that point, the stigma is no longer coming from society alone—it has become part of the way he sees himself.

"Men's Health Week is a reminder that sexual health is an important part of overall wellbeing."